This is the 2nd part of our http://VideoVocab.TV English vocabulary lesson on English vocabulary for marketing. Download this free English video lesson here: https://www.businessenglishpod.com/2015/11/24/video-vocab-46-english-vocabulary-the-4-ps-of-marketing-mix-2
We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.